Presentation at 2017 AJJ Fall

Language, Ideology, and Cross-cultural management: 

Cases of Japanese managers in Hong Kong and the United States



With the increasing presence of Japanese companies overseas, many of them nowadays invest a great deal in English education, aiming to improve their English language abilities. However, is English the main and only challenge that Japanese companies face when managing local employees? Do people with better English abilities have a stronger advantage when attempting to achieve their goals than those who do not? This presentation aims to answer these questions based on fieldwork conducted in two Japanese companies, an apparel retailer in Hong Kong and a ramen chain in the United States. Despite their differences, the top managements in both companies believe in the potential of Japanese culture and aim to spread Japan-centered ideology across cultures through their products and management that is considered to be superior to that in other companies. Stories from these two companies show that one of the major factors that determine their relationship with local employees is not the language ability, but rather, the extent to which they attempt to impose Japan-centered ideology on the locals or, in another words, the extent to which they expect the local employees to “Japanize” their behaviors. This implies that language is a tool to express deeply rooted ideas, such as how employees interpret Japan-centered ideology and take action based on it. The findings of this study suggest that companies should invest more in educating employees to improve their ways of thinking and highlights the necessity of respecting and learning from local people rather than simply focusing on language education.

Digital Humanities

2016年 筑波大学人文社会系 研究発信月間プログラム

デジタル・ヒューマニティーズ 講演会&ワークショップ

Digital Humanities Lecture & Workshop


Classical Chinese Literature in a Digital Age

December 15, 2017   13:00-14:30 @3B312

Dr. Donald Sturgeon (Postdoctoral Fellow, Harvard University)

Donald Sturgeon is Postdoctoral Fellow in Chinese Digital Humanities and Ssturgeon-2016aocial Sciences at the Fairbank Center for Chinese Studies, Harvard University. His research interests include issues of language, mind and knowledge in classical Chinese thought, and the application of digital methods to the study of pre-modern Chinese language and literature. He is the founder and the owner of the Chinese Text Project (, an online digital library of pre-modern Chinese which is now the largest such library in the world and attracts tens of thousands of visitors and hundreds of crowd-sourced contributions every day.


2016年12月16日(金)13:00-16:30 (3B312 プレゼンテーションルーム)

宇陀則彦 「図書館情報学アーカイブズの概要」

和氣愛仁 アノテーション付与型画像データベースプラットフォームWDBの紹介

高橋洋成 楔形文字粘土板における「空白」のマークアップ

永崎研宣 An Ecosystem for Digital Buddhist Studies

Donald Sturgeon  Optical Character Recognition for pre-Modern Chinese Texts

Download poster here.