Yi Zhu (Zoe) 朱 藝
Ph.D., Business ethnographer
International Teaching Fellow, Lancaster University (UK)
I am currently based at Lancaster University as International Teaching Fellow at the department of Organisation, Work and Technology, Management School. Based on the ethnographic approach, I research how organizational culture has embedded/transformed in various cultural contexts, how corporate philosophy has been institutionalized, and how employees react towards corporate ideology. My research subjects are mostly companies in or doing business across Japan, China, and Hong Kong.